neil patrick harris | stacie scott

Assignment:

Plan hypothetical posts for Disney’s Epcot social media pages for the month of December 2015.

Please note that this blog post is to be used as an educational resource only. The social media calendar of posts is an assignment for the University of Florida’s Multimedia Communications course.

Goals:

Build brand awareness for Epcot events and attractions.
Increase engagement with Facebook and Twitter audience, and cultivate two-way conversations with consumers.

***Epcot does not have their own social handle, therefore, all Epcot related posts are released from the main Walt Disney World Page. The posts will be branded Epcot and tout events and attractions that are found at Epcot.

Calendar of Posts for December:

CC = Character Count

A — CC 99: Visit Holidays Around the World at Epcot – an International Yuletide Extravaganza #CelebrateAtEpcot
B — CC 98: Catch .@ActuallyNPH November 30^th – December 3 as the guest narrator for Candlelight Processional!
C — CC 100: This winter, soak up the sights and sounds of Holidays Around the World at Epcot! #DisneyHolidays
D — CC 85: Don’t miss @ActuallyNPH tonight as he narrates the Candlelight Processional at #Epcot
E — CC 140: Celebrate a world of cheer commemorating the international spirit of the season #DisneyHolidays #AroundTheWorld #CelebrateAtEpcot
F — CC 106: There are so many countries to explore for the Holidays Around the World at #Epcot. #CelebrateAtEpcot
G — CC 122: Ring in the season at Epcot’s World Showcase, watch holiday traditions come alive from around the globe. #CelebrateAtEpcot
H — CC 208: Norway is one of the all-stars of the Epcot “snack crawl” – The snacks in Norway’s Kringla Bakeri Og Kafe are so good that you might just want to double up! For a full list of snackable treats, click here!
I — CC 130: This month, hear the stirring story of Christmas as told by celebrity narrators accompanied by a 50-piece orchestra and mass choir
J — CC 93: Visit #Epcot this season…enjoy Hanukkah traditions and experience the spirit of Kwanzaa!
K — CC 73: Tell us your favorite holiday moment with your family! #MagicalMoments
L — CC 127: Enjoy seasonal food and experience time-honored traditions spring to life for the holiday heritage throughout World Showcase.
M — CC 69: Discover your taste buds in Japan at #AroundTheWorld celebration!
N — CC 126: .@AmericaFerrera joins the cast of celebrity narrators for Candlelight Processional. Come see America December 15 to 17, 2015!
O — CC 89: Come see .@AmericaFerrera tonight as she hosts the Candlelight Processional at #Epcot!
P — CC 112: Tonight is the last chance to join us in the Candlelight Processional celebration with host .@AmericaFerrera!
Q — CC 116: Build your own traditions this season! Go #AroundTheWorld with your family at #Epcot and create #MagicalMoments!
R — CC 163: ¡Feliz Navidad! Join mariachis and dancers in the country of Mexico as they bring color and excitement to the music, dances and traditions of a holiday fiesta!
S — CC 79: Check out this seasonal recipe to try at home from Holidays #AroundTheWorld
T — CC 167: Make #MagicalMoments with your family this holiday season! Book your candlelight dinner today, and guarantee your seat for Epcot’s annual Candlelight Processional!
U — CC 64: Share your Christmas wishes with Santa and Mrs. Claus at #Epcot!
V — CC 126: When in Germany, listen closely as Helga tells the story of the first Christmas tree and the tale of her first Nutcracker.
W — CC 129: In France, discover the magic of Père Noël and the joy of the season through a Christmas letter from a child. #AroundTheWorld
X — CC 121: Mickey and Minnie are waiting to greet you at #Epcot this holiday season! Bring the whole family for #MagicalMoments!
Y — CC 106: Amy Grant is the celebrity narrator for our Candlelight Processional December 29 – 30, Don’t miss out!
Z — CC 87: Last chance to see .@AmyGrant tonight! Head on over and #CelebrateAtEpcot #HappyNewYear