Best Western Knows Integrated Marketing Success

About Best Western International, Inc 

Best Western International, Inc is a privately held hotel brand with a global network of 4,000-plus* hotels in more than 100* countries and territories worldwide. Best Western offers five types of hotels to suit the needs of our guests for any travel occasion: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCYSM and BW Premier CollectionSM. 

Integrated Marketing Summer Promotion

I love Best Western International, Inc because not only do they want the best experience for their customers when they are traveling, but they also want the very best for the individual hotel owners.  I also love the Best Western brand because they are a travel and hospitality leader in digital and social executions.  I believe BWI has found much success in leveraging multi-platform marketing efforts to promote travel during summer months.

Their most recent summer promotion with Disney Media was anchored in the property Teen Beach 2.  Looking to target moms and get their families excited about summer vacation, BWI offered a promotion for 1 lucky winner to have the opportunity to meet Ross Lynch and Maia Mitchell at their very own dance party on the beach.  BWI knows the keys to success when it comes to integrated marketing and spread the word about this promotion across linear, digital, radio, social and in the lobbies of their hotels across the United States and Canada!

Let’s take a look at some of the marketing they did this summer!

Linear Platform

Custom television spots promoting the sweepstakes and chance to meet Ross Lynch and Maia Mitchell.

Screen Shot 2015-09-13 at 2.24.35 PM

Branded sponsorship on Disney Channel (click below)

Screen Shot 2015-09-13 at 2.25.06 PM

Digital Platform

Sweepstakes Destination, Co-branded Media, and Custom Video Content 

Screen Shot 2015-09-13 at 2.27.43 PM Screen Shot 2015-09-13 at 2.28.44 PM

Click below to see Extreme Poolside Sports

Screen Shot 2015-09-13 at 2.28.02 PM

Radio Platform

National sweepstakes spot and promotion on Radio Disney App

Screen Shot 2015-09-13 at 2.27.04 PM Screen Shot 2015-09-13 at 2.27.16 PM

Social Media Platform

Twitter Party with talent, Promotional Posts across Facebook and Twitter, and Talent Engagement 

Screen Shot 2015-09-13 at 2.26.23 PM Screen Shot 2015-09-13 at 2.26.06 PM Screen Shot 2015-09-13 at 2.25.54 PM Screen Shot 2015-09-13 at 2.25.35 PM Screen Shot 2015-09-13 at 2.29.04 PM Screen Shot 2015-09-13 at 2.29.49 PM

Organic Fandom re-sharing of sponsored content and Teen Beach 2 content

Screen Shot 2015-09-13 at 2.31.59 PM

In-hotel/Retail Platform

Screen Shot 2015-09-13 at 2.30.20 PM

In the lobbies of all Best Western’s in the US and Canada, you could find branded standees and tent cards.  These in-hotel marketing pieces triggered an augmented reality experience allowing you to take a selfie with Ross Lynch and/or Maia Mitchell. The app also had custom content and a quiz featuring who would your travel BFF be from Teen Beach 2!

Additional Social and Digital extensions

Screen Shot 2015-09-13 at 2.30.36 PM Screen Shot 2015-09-13 at 2.30.52 PM Screen Shot 2015-09-13 at 2.31.08 PM Screen Shot 2015-09-13 at 2.31.31 PM
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s